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ERIC Number: EJ173981
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Marketing of Library Services
Wilson, Alexander
Canadian Library Journal, 34, 5, 375-7, Oct 77
This is a marketing approach to satisfying the library user. Modern retailing practices, including market research as a basis for planning, are applied to libraries. (JAB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A