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ERIC Number: EJ173417
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?
Mason, J. Barry; Wilkinson, J. B.
Journal of Advertising, 7, 1, 56-9,47, W 78
Assesses the magnitude and incidence of experimentally determined deceptive advertising decisions in supermarket advertisements. Shows that many reduced-priced items are displayed less prominently, lessening a consumer's ability to show economically. (RL)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A