ERIC Number: EJ173417
Record Type: CIJE
Publication Date: 1978
Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?
Mason, J. Barry; Wilkinson, J. B.
Journal of Advertising, 7, 1, 56-9,47, W 78
Assesses the magnitude and incidence of experimentally determined deceptive advertising decisions in supermarket advertisements. Shows that many reduced-priced items are displayed less prominently, lessening a consumer's ability to show economically. (RL)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A