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ERIC Number: EJ173414
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
An Electrical Circuit Analogue of Market Behavior--As Used in Advertising
Sethna, Beheruz
Journal of Advertising, 7, 1, 35-42, W 78
Shows how an electrical circuit analogue can be used to plan the most appropriate advertising time pattern and to evaluate the effectiveness of an advertising campaign. (RL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A