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ERIC Number: EJ173410
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
An Empirical Investigation into the Perception of Vehicle Source Effects
Assmus, Gert
Journal of Advertising, 7, 1, 4-10, W 78
Investigated measures that match the advertisement to the "best" publication for the greatest exposure. (RL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A