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ERIC Number: EJ173362
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Textbook Publishers Try to Please All, but First They Woo the Heart of Texas
Bowler, Mike
Reading Teacher, 31, 5, 514-8, Feb 78
This excerpt from the series that won the 1977 IRA Print Media Award discusses the attempts of textbook publishers to meet the current market trends and to sell in states which have an approved statewide list. (MKM)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A