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ERIC Number: EJ173072
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
What to Do Before & After Budget Cuts!
Fram, Eugene H.
Training and Development Journal, 32, 1, 40-5, Jan 78
A marketing and management professor advocates the use of a marketing approach for industrial training personnel during a period of recession. He states that marketing rather than just salesmanship is needed to promote training programs for lower as well as upper management. (MF)
Publication Type: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A