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ERIC Number: EJ172370
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Families, Mass Communications and the Marketplace
Jenkins, Gladys Gardner
Childhood Education, 54, 2, 67-70, Nov/Dec 77
Discusses ways to deal with children's desires for consumer goods advertised on television and pushed by peer groups. Considers needs, wants, and wishes of children, and how each can influence purchase decisions. (SB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A