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ERIC Number: EJ171435
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Canonical Correlation in Mass Communication Research
Haynes, Richard B.; Wimmer, Roger D.
Journalism Quarterly, 54, 3, 601-5, F 77
Demonstrates that canonical correlation is superior to other multivariate methods for analyzing the relationships between two variable sets in mass communication investigations. (GW)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A