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ERIC Number: EJ171419
Record Type: Journal
Publication Date: 1977
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Community Commitment: A Predictive Theory of Daily Newspaper Circulation
Stone, Gerald C.
Journalism Quarterly, 54, 3, 509-14, F 77
Three variables, considered in concert, proved to be powerful predictors of daily newspaper circulation: (1) number of households in the community which were owned by their residents; (2) population of the community; and (3) number of single-family dwelling units in the community. (GW)
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