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ERIC Number: EJ171415
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Advertising Content: Persuasion, Information or Intimidation?
Marquez, F. T.
Journalism Quarterly, 54, 3, 482-91, F 77
An analysis of 600 advertisements from six publications revealed that almost twice as many were basically persuasive as were basically informative, and that only 1.2 percent could be classified as intimidating. (GW)
Publication Type: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A