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ERIC Number: EJ170124
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
"Dear Prospective Student..."
Druesne, Barry; Zavada, Mary
AGB Reports, 19, 5, 36-40, Sep-Oct 77
A College Board study shows that the most effective recruitment mailings go first class, are direct, thorough and spirited, consistent in tone and genuinely sympathetic to student concerns. Gimmicky presentations, exaggerated claims, and emphasis on recreational features should be avoided. (Author/LBH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A