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ERIC Number: EJ169696
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Weekly Variation in Audience Delivery of TV Advertising Schedules
Teel, Jesse E.; And Others
Journal of Advertising, 6, 4, 36-40, F 77
Examines the weekly variation in schedule gross rating points exhibited by a representative sample of advertising schedules similar to most schedules used by practicing advertisers. (MB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A