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ERIC Number: EJ169695
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Evaluating the Role of Advertising
Patti, Charles H.
Journal of Advertising, 6, 4, 30-5, F 77
Presents a procedure useful in assessing the probability of an individual marketer profitably employing advertising to stimulate demand for products or services. (MB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A