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ERIC Number: EJ169688
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Changing Private Market System
Cardinal, Robert J.; And Others
Journal of Advertising, 6, 3, 34-40, Sum 77
States that a fundamental change is taking place in the concept of the market system from one of private interests to one of public interests, and discusses the approach that companies may take in developing their marketing plans within the framework of the public market system. (MB)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A