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ERIC Number: EJ169685
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
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A T & T: Origins of the Nation's Oldest Continuous Institutional Advertising
Griese, Noel L.
Journal of Advertising, 6, 3, 18-23, Sum 77
Describes the beginning of an advertising program, begun in 1908 for the American Telephone and Telegraph Company, which continues uninterrupted to the present day. (MB)
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