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ERIC Number: EJ169684
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Children's Television Advertising and Brand Choice: A Laboratory Experiment
Resnik, Alan; Stern, Bruce L.
Journal of Advertising, 6, 3, 11-7, Sum 77
Examines the research on the effects of television advertising on children and discusses an experiment which studied children's vulnerability to television commercials. (MB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A