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ERIC Number: EJ169683
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Race as a Dimension In Children's TV Advertising: The Need for More Research
Barry, Thomas E.; Sheikh, Anees A.
Journal of Advertising, 6, 3, 5-10, Sum 77
States that most of the current research in the area of television advertising for children excludes black subjects; reviews major studies of television and children and black versus white child development. (MB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A