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ERIC Number: EJ169639
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Videotaped Ad Case Offers Advantages over Written Form
Patti, Charles H.
Journalism Educator, 32, 3, 65-6, Oct 77
Examines the use of videotaped presentations of advertising cases and compares their effectiveness to that of visits by business people, student role-playing, and written case analyses. (KS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A