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ERIC Number: EJ169601
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Longitudinal Study of High School Opinion Leaders for USAF Panel
McCleneghan, J. Sean
Journalism Quarterly, 54, 2, 367-61, Sum 77
Describes research leading to a methodological model designed to help the United States Air Force Directorate of Advertising identify "opinion leaders" on high school campuses in order to focus a pro-Air Force advertising campaign. (KS)
Publication Type: N/A
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Sponsor: N/A
Authoring Institution: N/A