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ERIC Number: EJ169415
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Case for a New Model of Business Communication
Pauly, John
Journal of Business Communication, 14, 4, 11-24, Sum 77
Contends that the transmission model of communication currently used by business communication teachers is too narrow and mechanistic in concept and suggests the need for a new model that is more descriptive of the communication process. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A