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ERIC Number: EJ169402
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Investigating the Assumptions of Uses and Gratifications Research
Lometti, Guy E.; And Others
Communication Research-An International Quarterly, 4, 3, 321-38, Jul 77
Discusses a study designed to determine empirically the gratifications sought from communication channels and to test the assumption that individuals differentiate channels based on gratifications. (MH)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A