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ERIC Number: EJ169222
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
How to Measure Results of Sales Training
Hahne, C. E.
Training and Development Journal, 31, 11, 3-7, Nov 77
Describes the development of a training program for salespeople (trainees and managers) called Dimensional Sales Training (DST). It is noted that DST is designed to increase sales, build skills, and improve performance, while providing a systematic process of collecting data for measuring program effectiveness. (EM)
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Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A