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ERIC Number: EJ168951
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Authoritarian Advertising Executives and the Use of Black Models in Advertising
Surlin, Stuart H.
Journal of Black Studies, 8, 1, 105-16, Sep 77
Determines the relationship between degree of authoritarianism exhibited by an advertising executive and his desire to use black models in his ads. The hypothesis states that high authoritarian advertising executives will report less use of black models in their ads than will lesser authoritarians. (Author/AM)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Georgia (Atlanta)