Direct linkERIC Number: EJ168078
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0026-0452
EISSN: N/A
Marketing, commercialisation, mercatique, marcheage, mise en marche ("Marketing" and Its Translations in French)
Guilloton, Noelle
Meta, 22, 3, 211-217, Sep 77
A study of the five terms used in French for the English term "Marketing." The notion "marketing" is defined, proposed solutions are compiled and criticized. While "marketing" is more frequently used, other factors indicate that "mercatique" is in the lead. (Text is in French.) (AMH)
Descriptors: Comparative Analysis, Contrastive Linguistics, Dictionaries, English, French, Lexicology, Marketing, Merchandising, Translation, Vocabulary
Les Presses de l'Universite de Montreal
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
