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ERIC Number: EJ168078
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0026-0452
Marketing, commercialisation, mercatique, marcheage, mise en marche ("Marketing" and Its Translations in French)
Guilloton, Noelle
Meta, 22, 3, 211-217, Sep 77
A study of the five terms used in French for the English term "Marketing." The notion "marketing" is defined, proposed solutions are compiled and criticized. While "marketing" is more frequently used, other factors indicate that "mercatique" is in the lead. (Text is in French.) (AMH)
Les Presses de l'Universite de Montreal
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A