NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ167760
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Digraphia in Advertising: The Public as Guinea Pig
Jaquith, James R.
Visible Language, 10, 4, 295-308, F 76
This study analyzes more than 1,500 expressions or orthographic conventions adopted by advertisers for many consumer products that depart significantly from ordinary standards of correctness. (HOD)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A