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ERIC Number: EJ167620
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
How Information Needs and Effort Affect Channel Choice
McEwen, William J.; Hempel, Donald J.
Journalism Quarterly, 149-53, Spr 77
Examines users' preferences for broadcast and print media and asserts that the accurate definition of channel typologies is dependent upon consideration of both the audience needs addressed and the degree of effort required to receive the information. (KS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A