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ERIC Number: EJ167540
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
An Experimental Study of Source-Message Interaction in a Personality Impression Task
Lumsden, Donald L.
Communication Monographs, 44, 2, 121-129, Jun 77
Examines the functional relationship of source and message by testing the hypothesis that the impact of a message is a function of the strength of the message multiplied by the strength of the source. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A