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ERIC Number: EJ167539
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Testing a Model of Value Argument and Evidence
Hample, Dale
Communication Monographs, 44, 2, 106-120, Jun 77
Suggests and tests a model of value argument which is intended to determine the degree of audience adherence to particular value claims. Discusses the process for advance selection of the most effective evidence to support value claims. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A