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ERIC Number: EJ167510
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Immediate and Sustained Effects of Message Discrepancy on Attitude Change in a Field Setting
Beatty, Michael; Springhorn, Ron G.
Journal of Applied Communication Research, 5, 1, 9-14, Apr 77
Details an investigation designed to test the validity and endurance of message discrepancy-attitude change relationships in a field setting. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A