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ERIC Number: EJ167064
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
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Persuasive Argumentation and Social Comparison as Determinants of Attitude Polarization
Burnstein, Eugene; Vinokur, Amiram
Journal of Experimental Social Psychology, 13, 4, 315-32, Jul 77
Several studies, developed by the authors, indicate that persuasive-arguments theory by itself is an adequate explanation of polarization. Sanders and Baron (AA 526 863) criticize this research. Here the authors answer their critique. Relevant portions of the standard literature are reviewed to demonstrate that social comparison is neither a necessary nor sufficient condition for polarization. (Editor/RK)
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