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ERIC Number: EJ167063
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
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Is Social Comparison Irrelevant for Producing Choice Shifts?
Sanders, Glenn S.; Baron, Robert S.
Journal of Experimental Social Psychology, 13, 4, 303-14, Jul 77
After 15 years of research on group induced shifts in individual choice, two hypotheses, social comparison (involving image maintenance) and persuasive arguments (involving attitude change), have emerged as the leading explanatory contenders. This article criticizes the view held by Burnstein and his associates (EJ 128 727) which supports the persuasive arguments hypothesis. (Editor/RK)
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