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ERIC Number: EJ166958
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Methodological Problems in Assessing the Impact of Television Programs
Ball, Samuel
Journal of Social Issues, 32, 4, 8-17, F 76
The components of three areas that pose special problems in the evaluation of television programs are discussed: design, sampling, and measurement. Methods for ameliorating difficulties in these problem areas are suggested. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A