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ERIC Number: EJ166431
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Alternate Methodologies for Instructional Media Research
Becker, Ann DeVaney
AV Communication Review, 25, 2, 181-194, Sum 77
Techniques for field observation take into account such variables as intention, action, and situation, which are neglected by the stimulus-response model. One field technique, direct observation, is discussed in detail. (Author/STS)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A