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ERIC Number: EJ165782
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Deviation as Doublespeak
Nilsen, Don L. F.
Teaching English in the Two-Year College, 3, 3, 159-65, Spr 77
Applies Hugh Rank's intensification-downplay model of language analysis to the doublespeak in advertisements. (MKM)
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Authoring Institution: N/A