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ERIC Number: EJ164987
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Developing Mass Audiences for Educational Broadcasting: Two Approaches
Gunter, Jonathan; Theroux, James
Prospects: Quarterly Review of Education, 7, 2, 288-98, 77
Describes two mass media educational programs in Ecuador which utilize radio as an instructional medium. One stresses professionalized communication and has adapted American commercial advertising methods. The other stresses participatory communication and has extended the community development methods of the rural Latin American parish priest. (Author/AV)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ecuador