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ERIC Number: EJ164656
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Advertising Guidelines
Riso, Ovid
College Store Journal, 44, 5, 81-5, Aug/Sep 77
Advertising should be viewed as a sales-building investment and not simply an element of business outlay that actually is a completely controllable expense. Suggestions deal with the sales budget, profiling the store and its customers, advertising media, promotional ideas, and consumer protection. (LBH)
Publication Type: N/A
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Sponsor: N/A
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