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ERIC Number: EJ164083
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Factor Analysis of College Student Attitudes Toward Advertising
Larkin, Ernest F.
Journal of Advertising, 6, 2, 42-6, Spr 77
Reveals varied criticisms and suggests that a better understanding of students' dissatisfaction with advertising is necessary. (KS)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A