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ERIC Number: EJ164082
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Sheldon's Constitutional Theory and Advertising Appeals: A Preliminary Appraisal
Rosenfeld, Irene B.; Craig, C. Samuel
Journal of Advertising, 6, 2, 36-41, Spr 77
Examines the usefulness of two aspects of personality--physique and temperament--as moderators of communication effect. (KS)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A