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ERIC Number: EJ164081
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Media Habits of In-Home Buyers
Reynolds, Fred D.; And Others
Journal of Advertising, 6, 2, 32-5, Spr 77
Surveys the media habits of 275 homemakers; implications for marketing strategies are outlined. (KS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A