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ERIC Number: EJ164080
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Decision Points in FTC Deceptive Advertising Matters
Hunt, H. Keith
Journal of Advertising, 6, 2, 28-31, Spr 77
Describes the steps involved in a Federal Trade Commission deceptive advertising matter for the practitioner and the advertising professor. (KS)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A