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ERIC Number: EJ164078
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Perceptual Mapping of Consumer Products and Television Shows
Stanton, John L.; Lowenhar, Jeffrey A.
Journal of Advertising, 6, 2, 16-22, Spr 77
Discusses how consumers interpret the complex stimuli presented by different television shows and by alternative products that might be advertised on such shows. (KS)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A