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ERIC Number: EJ164021
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Spellings in Commerce: Logical? Anathema?
Mazurkiewicz, Albert J.
Reading World, 16, 4, 258-69, May 77
Discusses study which indicated that the majority of trade names represent a simplification of word spellings to a more regular form; these changes can be viewed as positive for ease of learning by the child in both reading and spelling. (JM)
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