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ERIC Number: EJ163988
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Uses and Misuses of Uses and Gratification
Swanson, David L.
Human Communication Research, 3, 3, 214-221, Spr 77
Identifies four key conceptual problems in the uses and gratifications approach and notes issues that must be resolved in order for the formulation to be maximally productive.
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A