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ERIC Number: EJ160358
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Rhetorical Devices Help Ad Students Develop Copy Style
Riley, Sam G.
Journalism Educator, 31, 4, 24-6, Jan 77
Illustrates how knowledge of allusion, hyperbole, irony, and so on can improve students' advertising copywriting skills. (KS)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A