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ERIC Number: EJ160289
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Rhetorical Enterprise in the Ministry of "Reverend Ike"
Wietoff, William
Communication Monographs, 44, 1, 52-59, Mar 77
Defines rhetorical enterprise as the combination of content and delivery which fosters a symbiotic relationship between source and receiver, and suggests a critical methodology for assessing the goals, methods and precedents of rhetorical enterprise. Provides a case study of the Reverend Frederick J. Eikerenkoetter II and his Science of Living ministry to illustrate the rhetorical enterprise concept. (MH)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A