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ERIC Number: EJ160078
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Consumer Relations: A New Curriculum for Collegiate Schools of Business
McKitrick, Max O.
Journal of Business Education, 52, 8, 350-352, May 77
Results of a survey of 92 corporate consumer relations personnel indicate that the most valuable aspect of a consumer relations major is the internship experience, but businessmen are reluctant to provide this to college students; development in verbal and written communications skills is the most important contribution classroom experience can make to students' career preparation. (TA)
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