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ERIC Number: EJ159234
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Unhealthy Persuader: The Reinforcing Value of Television and Children's Purchase-influencing Attempts at the Supermarket
Galst, Joann Paley; White, Mary Alice
Child Development, 47, 4, 1089-1096, Dec 76
This study collected behavioral data on the relationship between children's attentiveness to television commercials and their product requests, using the techniques of operant conditioning and direct observation. (SB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A