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ERIC Number: EJ159138
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Reaching Students Effectively: Some Notes on College Mailings
Druesne, Barry; Zavada, Mary
College Board Review, 103, 6-10, Spr 77
Direct-mail communication with potential college applicants can be a highly effective way of increasing an institution's applicant pool or it can be an expensive waste of time and money. Techniques learned by the Student Search Service are discussed along with other factors such as response rate, cost, editorial and graphic quality, and honesty. (LBH)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A