Be Alert! Establish Ad Policy.

Gramlich, Ann

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ERIC Number: EJ158634

Record Type: CIJE

Publication Date: 1976

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Be Alert! Establish Ad Policy

Gramlich, Ann

Quill and Scroll, 51, 1, 8-9, Oct-Nov 76

Recommends the establishment of policies for accepting advertisements from new companies and describes an instance in which more than 1,000 high school and college newspapers lost money on a "new" company ad. (JM)

Descriptors: Advertising, Higher Education, Journalism, Publicize, School Newspapers, Secondary Education, Student Publications

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