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ERIC Number: EJ156916
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Comparison of Retail Store Images Based on Shopping and Ad Exposure
Crane, Edgar; And Others
Journalism Quarterly, 706-15, Win 76
Reveals that three factors--two involving customer prototypes and one involving store attributes--explain consumer images of retail stores. (KS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A