Peer reviewedERIC Number: EJ156916
Record Type: CIJE
Publication Date: 1976
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Abstractor: N/A
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Comparison of Retail Store Images Based on Shopping and Ad Exposure
Crane, Edgar; And Others
Journalism Quarterly, 706-15, Win 76
Reveals that three factors--two involving customer prototypes and one involving store attributes--explain consumer images of retail stores. (KS)
Descriptors: Advertising, Attitudes, Consumer Economics, Merchandising, Publicize, Retailing, Socioeconomic Status, Surveys
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